How to Change an Etsy Shop Name – A Step-by-Step Guide

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Etsy is a popular online marketplace that allows users to buy and sell handmade or vintage items, as well as craft supplies. One of the most important aspects of creating an Etsy shop is choosing the right name for it. Your Etsy shop name is not only how customers will find you, but it’s also a key component in establishing your brand.

What is an Etsy Shop Name

An Etsy shop name is the title you give to your store on the platform. It is essentially your brand name on Etsy where you showcase all your handmade or vintage products. When creating a new Etsy account, users are required to choose a unique username for their account. Then, you create an associated shop with a separate name.

Importance of Choosing the Right Name for Your Etsy Shop

Your Etsy shop name is crucial in building brand identity and recognition with customers. It serves as an instant connection between you and your target audience by conveying information about what type of products your store offers, and what kind of vibe they can expect from shopping there.

In addition to attracting potential customers, the right name can also help establish trust with them. A well-chosen and relevant name suggests that you take pride in your business and are serious about providing quality products and services.

Why You May Need to Change Your Etsy Shop Name

While choosing the right name for your Etsy shop may seem like a one-time decision, there are various situations that may arise where changing it becomes necessary. For instance, if you decide to pivot from selling one type of product to another or if there’s been a significant change in your branding strategy, then changing your shop’s name can be necessary.

Sometimes, however, changing an established Etsy shop name can be more complicated than just updating some text fields. The process may involve working through various issues related to branding consistency across all your digital platforms, managing customer expectations, and redirecting any links to your old shop name.

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Steps to Change Your Etsy Shop Name

Changing your Etsy shop name is a simple and straightforward process that can be done by following these steps:

Log in to your Etsy account

To change your Etsy shop name, you will first need to log in to your account. Once you have logged in, navigate to the “Shop Manager” section of your account. This is where you can manage all aspects of your shop, including your shop name.

Go to Shop Manager and click on Settings

Once you are in the Shop Manager section of your Etsy account, locate the “Settings” tab on the left-hand side of the page. Clicking on this tab will bring up a list of options related to managing your shop.

Click on Info & Appearance and then on Edit next to your current shop name

Under the Settings tab, select “Info & Appearance”. This is where you can update all aspects of how your shop appears to customers, including changing its name. Locate the “Shop Name” field and click on the “Edit” button next to it.

Enter your new shop name and click Save

Once you have clicked on “Edit”, a text box will appear where you can enter your new Etsy shop name. Type in the new name that you would like for your shop and then hit “Save”. It’s important to note that changes may take up to 24 hours to be reflected across all areas of Etsy.

Changing an Etsy store’s name is a simple process that takes only a few minutes. But it has lasting effects on branding and customer recognition. By following these easy steps outlined above, any seller can update their store’s identity with ease.

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A Few FAQs

Can I change my shop name more than once?

Yes, you can change your shop name more than once. However, it’s important to note that frequent name changes may confuse your customers and impact your brand recognition. It’s best to choose a name that you can stick with for the long term.

Will changing my shop name affect my search rankings?

Changing your shop name alone won’t directly affect your search rankings on Etsy. However, if you incorporate relevant keywords in your new shop name, it may improve your shop’s visibility in search results.

How long does it take for the new shop name to be updated?

Once you save your changes, the new shop name should be updated almost immediately. However, keep in mind that it may take a short while for the changes to propagate across all platforms and for search engines to index the new name.

Tips for Choosing a New Name for Your Etsy Shop

Brainstorm Ideas That Reflect Your Brand and Products

When considering a new name for your Etsy shop, it is essential to brainstorm ideas that reflect your brand and products. Think about what makes your Etsy shop unique and how you can convey that message through the name of your shop.

Consider the style of your products, the colors you use, and any themes or motifs that are prevalent in your work. One way to brainstorm is to create a mind map where you write down all the words associated with your brand. Such as keywords that describe what you sell or adjectives that describe the style of your products.

You can then use these words to come up with potential names for your Etsy shop. Remember that the name of your shop should reflect what you offer, so be creative but stay true to yourself.

Check Availability of Potential Names

Once you have several potential names in mind, it is essential to check their availability on Etsy. You don’t want to choose a name only to find out it’s already taken by another seller.

To check availability, go to “Shop Manager” then click on “Settings” followed by “Info & Appearance,” and finally click on “Edit” next to the current name of your shop. Type in the potential new names under “Change Your Shop Name.” If it’s unavailable or too similar to existing shops’ names, try another one.

It’s also crucial not just checking on Etsy but across all social media platforms like Facebook, Instagram, Twitter etc., so you can make sure those handles are available as well. Having consistent handles across social media sites help customers easily find and recognize your brand online.

Consider SEO (Search Engine Optimization) When Choosing a New Name

How to change an Etsy shop name while improving SEO is important. This means using keywords that customers are looking for when searching for products like yours.

For example, if you sell handmade jewelry, ensure that the name includes “jewelry” or any other relevant phrases. Using a descriptive name with keywords relevant to your product, is a great way to optimize your Etsy shop’s visibility and help your shop appear higher in search results.

Keep It Simple, Memorable, and Easy to Spell

When it comes to choosing a new name for your Etsy shop – simplicity is key. A simple and memorable name is easy for customers to remember when they want to return or refer others to you.

Try to keep it short and sweet so it will be easy to remember at first glance. Having an easy-to-spell name helps too since customers can easily find you on search engines without worrying about misspelling the shop’s name.

Avoid complicated spellings or using numbers in place of words (i.e., spelled out numbers like “2” instead of “to”) as this can make spelling more challenging for customers trying to find you online. Choosing an Etsy Shop Name may seem intimidating, but breaking it down into sections like brainstorming names that reflect your brand, checking availability across social media, including SEO and keeping it simple can make the process smooth!

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Potential Challenges When Changing Your Etsy Shop Name

Impact on Branding and Recognition

One of the potential challenges when changing your Etsy shop name is the impact on your branding and recognition. If you have an established brand identity, a name change could confuse or alienate your existing customer base.

Your new name may not be as memorable as your previous one, which could affect repeat business and word-of-mouth referrals. Consider all aspects of your branding and how it will be affected by a name change before making any decisions.

Changes in URLs, Social Media Handles, and Marketing Materials

Another challenge when changing an Etsy shop name is the need to update all related URLs, social media handles, and marketing materials. This can be a time-consuming process that requires attention to detail to ensure that everything is updated correctly. If you’re not careful, you could end up with broken links or outdated information, which can negatively impact your search engine optimization (SEO) rankings.

Possible Confusion Among Customers

Changing the name of your Etsy shop can also cause confusion among customers who are used to finding you under your previous name. They may have trouble locating you online or assume that you’ve gone out of business altogether.

It’s important to communicate clearly with customers about the change so they’re aware of what’s happening and how it will affect them. Consider sending out an email blast or posting updates on social media platforms to let everyone know about the transition.


Changing the name of your Etsy shop can be a daunting task but is sometimes necessary for business reasons. While there may be challenges such as impact on recognition, these can all be overcome with careful planning and execution. Remember to take the time to brainstorm potential names that reflect your brand and products, check availability, and consider SEO when choosing a new name.

Ultimately, a little research and thought can help whe you are going to change an Etsy shop name and make it stand out! You will want to attract new customers while maintaining your existing customer base. So go ahead and make the change if it’s beneficial for your business!



I started Social Kelli as more of a journal than a blog and realized that it could also speak to other women like me leading normal yet unique lives. Women like me, who are not celebrities but are creative, intentional, mature yet experimental, constantly evolving, (over)thoughtful, engaged where they want to be, decidedly disconnected from the noise and of course, purposely comfortable with who they are…