How Much Money Can You Make Blogging: Average Blogger Salary in 2022

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Blogging is the perfect side-business for people who want to make money on their own terms. As a prospective blogger, you may be wondering what your potential income could be in the future. With so many different opinions on how much money can realistically be made by blogging, it can feel overwhelming to try and decide where to focus your energy and resources. However, there is info available when it comes to estimating the average salary of bloggers. In this blog post, I will break down several key factors on blogging as well as figures that will give an overview of what kind of income you could expect to make when your very own blog succeeds!

This post contains affiliate links. If you click on a link and make a purchase, I may receive a commission at no extra cost to you.

Average Blogger Salary (2022)—How Much Do Blogs Make?

Take a look at what an average blogger salary might look like in 2023 and find out why blogging can be such a powerful tool for creating financial stability. Whether you’re already well-versed in the blogosphere or just starting to dip your toes into it, I am here to provide you with all the information you need in order to make smart decisions when it comes to investing your time and energy blog-wise. With that being said, let’s get right into looking at what an average blog salary looks like!

First off, know that it’ll probably not pay well at the beginning stages, you will need good quality posts, backlinks and traffic. It is important to find a niche that you want to write about — even at the beginning of your career, when there is very little money to reward your efforts.

The last few years have been interesting for many industries and the blogging industry is no exception. Blogging is still a relatively new medium compared to more traditional career paths. Like any field, rates of pay can vary greatly.

However, it’s very reasonable to shoot for an extra $500 – $2,000 per month in blogging income in the end of your first year. Each year, you can expect (and work) to increase that monthly blog revenue. Glassdoor reports that the average blogger’s salary is over $50,000 per year, based on several submitted salaries.

Of course we love to hear about the superstars, so here are a few very successful bloggers and how much they make-

Abby and Donnie Lawson  of  Just a Girl and Her Blog


Steve and Jennifer run the successful blog, My Wife Quit Her Job


Rosemarie Groner is the busy mom at Busy Budgeter


Lindsay and Bjork run two successful blogs, Pinch of Yum and Food Blogger Pro  


Jon Morrow is the founder of Smart Blogger


Michelle Schroeder-Gardner of Making Sense of Cents


Elisa Larson and Emma Chapman are the creators of A Beautiful Mess


Pat Flynn of  Smart Passive Income


Chiara Ferragni of The Blonde Salad   


(not counting the $15 million/yr brand she created)

Adam Enfroy of


Many, yes many, successful full-time bloggers make over $100,000 per year and work less than full time. Of course, there are some that make over $400,000 and even higher. These (and those above) are the top examples but it’s not crazy to think you might be able to achieve great success. Most bloggers are just like you and me. They have found their voice and niche and made good decisions monetizing their work. They also worked really hard to get there!

The Best Ways To Make Money Online In 2023

Ready to Start Your Own Blog?

Let’s take a look at some of the components of a profitable blog that can catapult you to that super-success. Every successful blogger will have one, or a few, that really work for them and just expand on those. Some make it big with affiliate links, some focus on ad space. Other sell courses or digital products. There are also coaching programs where you have personal clients and brand partnerships. There are many ways to make money blogging.

The list of options is extensive. So let’s get going!

Email Lists-One Of The Top Ways To Make Money Blogging

Grow your list!” If you have looked into blogging at all, you will have heard this may times. And for good reason. Email marketing plays an important role in the success of many popular blogs and can be a great way to monetize your blog if you learn how to use it effectively. We’ll discuss what email marketing is and how you can get started using it.

Email marketing is one of the most popular and successful ways that bloggers make a living from their content. It can sound intimidating, but with some dedication, you can learn how to create an email strategy that works for you – as well as provide helpful resources, advice and tips along the way.

The most important thing is understanding how to effectively leverage your list of subscribers. Having an email strategy that will reach and engage with your audience is key to increasing revenue. Emailing is one of the most effective ways to reach out to potential customers and keep readers updated with new posts and offers, as well as get them to know and trust you. Then they will become great customers when you send them an offer that you really believe in!

When Building Your List:

Understand the objective of your email marketing campaign

Develop an email list and target audience with segmentation using sign up forms on your site

Personalize emails to each recipient to maximize engagement. Use an auto responder and have the name field filled automatically

Establish a frequency for sending emails and choose a time when most of your recipients are likely to open them

Design effective subject lines that stand out in the inbox

Offer incentives such as discounts or coupons for subscribers

Utilize A/B testing for specific elements of your emails such as send times, images, and content length

Track performance metrics such as click-throughs, opens, and conversions

Google Adsense is one of the best monetization options for bloggers

Once your site has a few hundred page views each month, it is time to start crating affiliate links if you haven’t already. Affiliate links are a great way to monetize your site and create additional revenue streams. Plus, with the right affiliate program, that extra money can come without much effort on your part. By signing up for affiliate programs, either through an individual sponsor or through a larger platform such as Shareasale or Amazon Associates, you can make affiliate revenue when customers click the link and make purchases from those vendors.

Making Money Online

Affiliate links are a highly effective way to make money with your website by promoting products and services from other brands. Also, they are one of the Best ways To Make Money Online in 2023. By including affiliate links on your website, you are rewarded with a commission when visitors purchase items through the link. This can be a great source of passive income and can help grow your site in terms of revenue as well as traffic.

Affiliate marketing is an very rewarding benefit of running a successful website. When setting up your program, remember that commission rates vary greatly. Before getting started, make sure you research the brands you want to partner with and be sure they align with your content. Additionally, create clear disclosure statements to inform visitors that they are accessing affiliate links when they click on any product or company name within your site. Look for programs that will give you access to detailed analytics so you can track how many people are clicking on each link and whether or not they’re converting into sales.

With careful selection and monitoring of these programs, you should be able to maximize the amount of money coming in while still providing real value to your readers.

As you increase traffic and brand awareness, you will be inundated with numerous affiliate offers!

Amazon Affiliate Ads

Amazon has become the biggest affiliate network. You get paid when a reader purchases a product by linking to an Amazon page (or storefront if you get approved for one). Even if you are paid less percentage for your sales on Amazon than some other affiliates, the volume makes it worth it. Many successful bloggers have used Amazon to increase their blogging income.

Find Your Ideal Audience-Get More traffic

The more searches that lead to your site, the better. But sometimes people don’t buy from you, despite a lot of views. It takes some time for a new website to gain search traffic that is interested in what you are offering.

Many bloggers are well aware of the potential of search engine optimization to drive traffic to their websites but are also taking advantage of social media outlets such as Pinterest and Instagram. You should absolutely be using the enormous potential for web traffic through social media platforms to your advantage.

Not only is this source of traffic free, but it gives bloggers the opportunity to promote themselves with greater frequency and reach a wider audience than they could via search engine optimization alone. Additionally, because social media provides a more interactive platform than traditional search engines, it can provide more insight into what users are responding positively to, enabling bloggers to tailor their content accordingly in order to maximize its exposure.


Pinterest is particularly popular for bloggers because it allows users to create visually appealing “boards” with images, videos, and articles from a variety of sources – including their own blog posts. By creating interesting boards that people enjoy viewing, users can easily get lots of pageviews from Pinterest alone.


Instagram is also a great source of free traffic that bloggers can take advantage of by posting beautiful photos related to their content and engaging with followers through comments and stories.

You can automatically post to these sites with Tailwind to make your life easier!

By utilizing both search engine optimization tactics as well as these two social media sites, bloggers can maximize their potential for free website visits.

Blogging is a great way to make money

Advertising/Publisher Networks

The potential monthly blog revenue for ads is very high. Once your website views hit 10,000 a month, work directly with an advertising network who will manage the ads for your site to guarantee a higher conversion rate. Usually these networks will place a variety of ads on your site and see what works best. You can often make better profits based off advertising networks than direct advertising from Google. Several bloggers crush it and earn more than $20k a year from advertising alone.

Most Profitable Blogging Niches

Is your mind running through different topics to blog about? If so, yay!

Pick a topic that you enjoy but is also an in demand topic if you want to make some money blogging. You may really love to talk about migration habits of starling birds but if you get just a small audience, well then its just a hobby. Which is totally fine! Do that! And write another blog about something like these-

Profitable Niche Choices for 2023-

  • Digital marketing

  • Blogging and making money online

  • Health and fitness

  • Personal development and self-care

  • Personal finance and investing

  • Food and recipes

Blogging Revenue Is A Function Of Traffic

The larger the volume of traffic, the higher the profits-kind of. There are plenty of people who have less than 100,000 making a full-time income, and there are people with more than 100,000 pageviews who make almost nothing at all.

The more pageviews you have, the more you will make from ads-sometimes.

Different niches will pay different amounts for the same amount of views.

The more pageviews you have in a month, the more legitimate you are to brands. That means that they will be more likely to want to work with you-and pay you.

But How Much Could You Actually Make?

Sponsored content is a great revenue opportunity. One sponsored post per month could earn you between $500 and 1,000 depending on the product.

The more pageviews you have, the more people there are to see your affiliate links.

High earnings are not unrealistic in many blogging niches. If you can get 100,000 pageview per month you could earn 1k-10k. However if you are able to reach 500,000 pages per month, you can make between $10k – $100,000 from your site every month.

For Google AdSense, the pay is usually around $2 per 1000 pageviews. Google gets a TON of traffic though. If you’re working with or, it is closer to $10-20 per 1000 pageviews!

Some Ezoic bloggers have said that they earn $1-$9 per 1,000 page views, usually in the higher range. Most say that they make anywhere between $10 and $50 per 1,000 visits!

social kelli blog

Create a Digital Product to Sell to Your Readers

One way of making more money from blog writing is to develop an electronic product to market to customers. This doesn’t have to take long: you can create a downloadable video tutorial, online courses, create e-books, make printables on Canva- almost anything your audience wants.

Creating digital products to sell on a blog can be an effective way to monetize content and generate passive income. Digital product creation is growing in popularity, especially among bloggers and content creators, who are looking for creative ways to make money from their work.

One of the best parts about selling digital products on a blog is that it does not require much upfront investment or cost. This is because all of the materials are already available online. Additionally, digital products do not take up any physical space, which makes them easy to manage.

Another great advantage of creating digital products to sell on a blog is that they can be easily shared with others. This means you can leverage the power of word-of-mouth marketing by encouraging your readers to share your products within their own networks and YOU pay them a commission for sending you sales! It also enables you to reach a wider audience. It’s also worth noting that digital products have higher margins than other types of sales because you don’t have the overhead costs associated with shipping physical items.

A Few Examples

Popular digital products that can be sold on blogs include eBooks, audiobooks, video lessons, templates, music tracks, photographs and illustrations, pintables (such as planners and checklists), software applications and plugins for websites, stock photos and videos for use in websites or presentations, and more. When deciding which type of product would be best suited for creating content on your blog consider what your strengths are as well as what topics interest your readers most – this will help ensure that you create something that people actually want to buy and you’ll be well on your way to making money!

One key factor when creating digital products to sell on a blog is pricing. It’s important to set prices that are attractive enough so people want to purchase them yet also reflect the value they offer – setting prices too low may make potential buyers question the quality of the product being offered. Additionally consider offering discounts for bulk purchases or an additional incentive such as free bonuses if people sign up for an email list or join a membership program related to the product being sold.

Overall, selling digital products through a blog is an excellent way for content creators and entrepreneurs alike to increase income streams while building relationships with customers!

Review Products

An intense form of Affiliate marketing is review sites. Intense because the posts are intended to be full of links. You are reviewing lots of products after all, that’s why readers come to review sites!

Try creating a post on different webhosting providers and link to each one with info on the pros and cons. You can post on several kitchen appliance brands and what is good about each one. Different diet plans, keto snacks, exercise equipment.

Whatever your niche, there are always tons of things to compare. If you write good, through reviews, people may make it a habit to check out what you have to say before deciding on a purchase!

I recommend products and services that I have used myself. It can undermine the credibility of the reader. Start putting together lists of services or product information related to your topic.

The Blogging World

  • The estimated number of blogs in the world is about 580 million.

  • 32 million is the estimated number of bloggers in the US alone.

  • Around 7 million blog posts are published every day.

  • 67% of bloggers who post every day say that their blog is successful.

  • Three quarters of people read blogs online regularly.

  • 68% of online users say they have made a purchase after reading a blog.

  • Blog articles with over 3000 words usually get more traffic.

  • Almost all bloggers use social media to boost traffic.

How to Monetize Your Blog the Right Way

It is relatively easy to make money online through affiliate marketing, advertisements or through coaching programs, consulting and sponsored posts or content marketing. Generally these revenue streams demand a good bit of traffic.

Focus on creating content that is both high quality and engaging. To start, make sure your blog topic is something that you are passionate about and can write about in-depth but also in demand. Aim to create a loyal following who will be interested in what you have to say and follow some of your recommendations or advice.

Transparency is essential—make sure it’s clear when something has been sponsored or if an affiliate link has been used.

start a money making blog

Create a Professional Website

It is not possible to make much profit by using poor sites. It is therefore imperative for bloggers to build a professional website. There are a lot of excellent blog platform choices available. For maximum flexibility, I recommend using a self hosted WordPress provider for your webhosting.

Keep In Mind:

  1. Choose the Right Platform: When it comes to choosing a platform for your blog, there are several options available, such as WordPress, Blogger, Squarespace, and more. Decide which platform best fits your needs and make sure to do research on its features. For example, a WordPress blog allows you to customize the look of your blog with themes and plugins while Blogger has great templates that can be used with just a few clicks of the mouse.

  2. Design Your Layout: Once you have chosen a platform for your blog, it’s time to start designing the layout of your blog. Think about what kind of content you want to feature on your page (articles, photos, videos) and how you want it laid out on the page so that visitors can easily find what they’re looking for. Additionally, use visuals such as fonts and colors to add visual interest and make sure your design is easy to navigate.

  3. Depending on the platform you’re using, there will likely be preset themes available as well as more customizable options where you can modify things. Have fun with this step – let your creativity shine through as this is an opportunity for you to express yourself!

Enhance Your Site

  1. Optimize Your Site for SEO: Search engine optimization (SEO) plays an important role in making sure that people can find your website via search engines like Google or Bing. To optimize your site for SEO take into account things like using keywords throughout your content and including meta descriptions with relevant keywords on each page of your site. Also consider including backlinks from other pages or websites with related content or high domain authority in order to increase traffic coming into your blog from external sources.

  2. Utilize Plugins: Plugins are small pieces of code installed onto webpages that can provide additional functionality or features that weren’t included in the initial design or setup of the website itself. There are plenty of free plugins available online that allow you customize various aspects of your blog such as contact forms or social media integration as well as plugins dedicated solely towards improving SEO performance such as Yoast SEO plugin for WordPress sites.

  3. Consider the look and feel of your design: Each platform offers different features and benefits, so it’s important to do your research to ensure that you choose one that best suits your needs. Choose colors that reflect the mood of your content – warm colors if you want to convey warmth and friendliness or cool colors if you want to appear more professional. Pick fonts that are easy to read while still being aesthetically pleasing.


Many platforms offer free trials so that you can get a feel for the interface before committing to it.

Namecheap is a great place to get your domain name.

Bluehost has a variety of hosting services to meet all the requirements for growing your website. Bluehost service also has an affordable cost of only $2.95 monthly.

Have fun with it! Designing a beautiful blog website doesn’t have to be boring — play around with different layouts and color schemes until you find something that works for you and speaks to your audience.

With these tips in mind, you’ll be well on your way to creating an amazing-looking blog website!

Post Amazing Content on Your Blog

Posting amazing content on your blog requires a combination of strategy and creativity. What type of content would be best-suited for your target audience.

Ask yourself questions like: What kind of topics do they care about? What style of writing will they respond to? Are there any current events or popular trends that could be used as potential topics?

Once you’ve identified the kind of content you want to post, brainstorm ideas that are unique and engaging. If you want to make income by blogging, check out the competition and build a compelling blog content strategy to elevate your business to a top level.

First, research your topic thoroughly. Make sure you have all the facts and information necessary so that readers can trust your content. Include links to other relevant articles or websites.

Keep In Mind:

Write compelling headlines that draw in readers and provide a quick summary of what they can expect in the post.

Use high-quality visuals such as photos, videos, and graphics that will draw readers in and keep them engaged.

Use language in an engaging way by writing with clarity and purpose and using colorful words to add interest.

Write titles that accurately represent your content while also enticing readers to click through.

Focus on giving readers actionable advice or knowledge they can use or learn from.

By following these tips, you will be able to post amazing content on your blog that keeps your readers coming back for more!


Creating backlinks is an important step in any blog post’s long-term success. A backlink is a link from one website to another, and it signals to search engines like Google that your content is valuable and important. Backlinks are also essential for driving organic traffic to your blog, as they help users find your blog more easily through search engine results.

If you want to be successful at blogging, you need to make sure you’re getting quality backlinks from other websites.

There are several methods of getting backlinks for a blog:

1) Guest Posting – Writing content for other blogs in exchange for a link back to that blog grows your own blog. Guest posting is a great way to build relationships with other bloggers in your niche and get more traffic and some valuable backlinks in the process.

2) Resource Pages – Creating pages on your site that contain valuable information or resources related to the topic of your blog. Other websites may then link directly to these pages as references for their own content, giving you additional links.

3) Broken Link Building – This involves finding broken links on other websites and offering them an alternative link that points back to your blog. Not only does this help drive organic traffic, but it can also lead to additional referrals if the website decides to use the new link instead of fixing the broken one.

4) Social Media Promotion – Sharing high-quality content from your blog on social media can also result in additional links being generated as people repost and share it with their followers. It’s important to remember that quality matters on your social media accounts, so make sure what you share is engaging and relevant.

5) Community Participation – Participating in online forums related to the topic of your blog can increase awareness about it and lead to some valuable backlinks over time as people start linking out when discussing topics relevant to your content.

What You Need To Know About Guest Blogging

Guest blogging is the best way to get backlinks. You may also be able gain more interested readers from the sites you guest post on and create a bigger audience. Guest blogging is more than just an opportunity for growth; it is an incredibly effective way to building relationships with other bloggers in your field. If someone you are friendly with posts something on their website that has to do with your niche, they will probably link to your website or share your content on other sites when possible.

How Much Money Can You Make Blogging?

Take the First Steps to Becoming a Million Dollar Blogger!

As a final thought, becoming a million dollar blogger is no easy feat. It requires commitment and dedication to creating quality content that resonates with readers to start making money. You must also be willing to invest in yourself, both financially and emotionally, to develop the skills necessary for successful blogging. With the right attitude, determination and resources, there is no limit to what you can achieve. So don’t be afraid to take that first step towards becoming a million dollar blogger!

Next check out How To Skyrocket Your Income

Or Read These!


I started Social Kelli as more of a journal than a blog and realized that it could also speak to other women like me leading normal yet unique lives. Women like me, who are not celebrities but are creative, intentional, mature yet experimental, constantly evolving, (over)thoughtful, engaged where they want to be, decidedly disconnected from the noise and of course, purposely comfortable with who they are…

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