When it comes to social media marketing, having a social media manager on your team is essential. As social media platforms become more integral components of businesses’ campaigns and strategies, social media managers are becoming even more important for companies big and small.
As a social media manager, you will be the person responsible for developing and maintaining social media accounts for your clients. This can include creating social media campaigns and content, managing social media accounts, monitoring social analytics, and building relationships with followers. You’ll also be the go-to person in the office who understands social media trends and best practices.
Keep reading to see if being a social media manager is right for you!
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Currently, 97% of Fortune 500 companies rely on social media platforms for growth.
You can get started by building social media accounts for yourself and understanding the basics of growing and promoting. After all, it’s important to stay up to date on social media trends and news so you can apply them to your new business.
Also, get comfortable with social analytics tools. This will help you better understand performance and optimize content for maximum engagement.
Having a social media manager on a company’s team can be an invaluable asset that helps them reach larger audiences, expand customer relationships and build advocacy around their brand. It’s an invaluable resource that most businesses are realizing as a strong need.
Social media marketing and management courses
Check out some of these sites for courses to start your journey to social media success. With these comprehensive social media courses, you’ll learn valuable skills such as content creation, audience engagement, analytics and more – all necessary to become a social media manager.
Udemy is the world’s leading marketplace for instructors to sell courses and for students to learn. They have over 200,000 courses and 57 million students. There are thousands of professional instructors who create significant content for the audience on Udemy. You can learn programming, coding, digital marketing and more.
What will you learn?
The basics of both B2B and B2C marketing of products and services on social media
How to find unlimited leads and turn them into sales
The benefit of automating your marketing career tasks
Strategies of selling online with Digital Marketing through different platforms
At Coursera, you can take certification courses to help you become a social media manager. Their social media certification program covers topics such as social networks, content strategy and optimization, analytics, crisis management and lots more. With these courses, you’ll learn the necessary skills to manage social media accounts effectively.
At Skillshare, you can take social media courses that give you an edge in becoming successful in account management. Their social media manager courses cover topics such as social networks, content creation, analytics and more. With these courses, you’ll be well-equipped with the necessary skills to manage social media accounts.
What will you learn?
Choosing the right social media platform for growing your business
Creating effective visual content
Using tools for scheduling, analyzing, and improving posts
Developing custom social media strategies according to brand requirements
In this course from LinkedIn, you will learn the basics of Social Media Marketing. The instructor talks about the benefits of social media for businesses. You will learn social media best practices and how to create engaging content. Upon completion, you will understand social media tools and analytics that can help you measure social media performance.
What will you learn?
Optimizing social media campaigns
Creating an effective social media strategy
Building a social media presence
Currently, social media is the new trend and it’s not going away anytime soon. So, if you are thinking about moving forward in this field, this is the right time.
With some work and education, you can learn to be a social media manager and be on the way to a successful career.
I started Social Kelli as more of a journal than a blog and realized that it could also speak to other women like me leading normal yet unique lives. Women like me, who are not celebrities but are creative, intentional, mature yet experimental, constantly evolving, (over)thoughtful, engaged where they want to be, decidedly disconnected from the noise and of course, purposely comfortable with who they are…
Social Kelli is fashion and lifestyle blog that gives marketing tips and brand recommendations to the every day woman to help grow a dream life. Take a look around my Amazon shop, read about my social media journey and follow for fashion and style inspiration. Learn how to create a home and business that reflect your passions!